With such a vast range of technology on the market, it’s important to know that you’re getting high quality every time. And when it comes to purchasing a new display, there’s a lot to consider. It’s important to understand what’s on offer; ultimately, how do you get the best on the market within your budget?

Which resolution? 4K or HD?

In next to no time, image quality has come a long way. HD (720p) and Full HD (1080p) now sit in the lower tier of the market and 4K now leads the way in terms of consumer and professional displays.

However, higher resolution doesn’t necessarily guarantee a better picture. Each of our energy-efficient BRAVIA Professional Displays features 4K HDR technology giving them incredible colour definition, therefore improving image quality.

In a professional environment, where charts, sales forecasts, presentations and spreadsheets need to be reproduced in crisp definition, 4K displays a level of detail which HD simply can’t match. With a selection of our models benefitting from our 4K X-Reality PRO picture processing technology – it’s hard to find a better picture elsewhere.